Lord Beaverbrook

William Maxwell Aitken, 1st Baron Beaverbrook (25 May 1879 – 9 June 1964), generally known as Lord Beaverbrook, was a Canadian-British newspaper publisher and backstage politician who was an influential figure in British media and politics of the first half of the 20th century. His base of power was the largest circulation newspaper in the world, the ''Daily Express'', which appealed to the conservative working class with intensely patriotic news and editorials. During the Second World War, he played a major role in mobilising industrial resources as Winston Churchill's Minister of Aircraft Production.

The young Max Aitken had a gift for making money and was a millionaire by 30. His business ambitions quickly exceeded opportunities in Canada and he moved to Britain. There he befriended Bonar Law and with his support won a seat in the House of Commons at the December 1910 United Kingdom general election. A knighthood followed shortly after. During the First World War he ran the Canadian Records office in London, and played a role in the removal of H. H. Asquith as prime minister in 1916. The resulting coalition government (with David Lloyd George as prime minister and Bonar Law as Chancellor of the Exchequer) rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information.

After the war, the now Lord Beaverbrook concentrated on his business interests. He built the ''Daily Express'' into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for tariff reform and for the British Empire to become a free trade bloc. Beaverbrook supported the governments of Stanley Baldwin and Neville Chamberlain throughout the 1930s and was persuaded by another long-standing political friend, Winston Churchill, to serve as his Minister of Aircraft Production from May 1940. Churchill later praised his "vital and vibrant energy". He resigned due to ill-health in 1941 but later in the war was appointed Lord Privy Seal.

Beaverbrook spent his later life running his newspapers, which by then included the ''Evening Standard'' and the ''Sunday Express''. He served as Chancellor of the University of New Brunswick and developed a reputation as a historian with his books on political and military history.

Early life

Aitken was born in Maple, Ontario, Canada, in 1879, one of the ten children of William Cuthbert Aitken, a Scottish-born Presbyterian minister, and Jane (Noble), the daughter of a prosperous local farmer and storekeeper. When he was a year old, the family moved to Newcastle, New Brunswick, which Aitken later considered to be his hometown. It was here, at the age of 13, that he set up a school newspaper, ''The Leader''. Whilst at school, he delivered newspapers, sold newspaper subscriptions and was the local correspondent for the ''St John Daily Star''.

Aitken took the entrance examinations for Dalhousie University, but because he had declined to sit the Greek and Latin papers he was refused entry. He registered at the King's College Law School, but left after a short while. This was to be his only formal higher education. Aitken worked in a shop, then borrowed some money to move to Chatham, New Brunswick, where he worked as a local correspondent for the ''Montreal Star'', sold life insurance and collected debts. Aitken attempted to train as a lawyer and worked for a short time in the law office of R. B. Bennett, a future prime minister of Canada. Aitken managed Bennett's successful campaign for a place on Chatham town council. When Bennett left the law firm, Aitken moved to Saint John, New Brunswick, where he again sold life insurance before moving to Calgary where he helped to run Bennett's campaign for a seat in the legislative assembly of the North-West Territories in the 1898 general election. After an unsuccessful attempt to establish a meat business, Aitken returned to Saint John and to selling insurance.

Early business career

In 1900, Aitken made his way to Halifax, Nova Scotia, where John F. Stairs, a member of the city's dominant business family, gave him employment and trained him in the business of finance. In 1904, when Stairs launched the Royal Securities Corporation, Aitken became a minority shareholder and the firm's general manager. Under the tutelage of Stairs, who would be his mentor and friend, Aitken engineered a number of successful business deals and was planning a series of bank mergers.

Stairs' unexpected early death in September 1904 led to Aitken acquiring control of the company and moving to Montreal, then the business capital of Canada. There he bought and sold companies, invested in stocks and shares and also developed business interests in both Cuba and Puerto Rico. He started a weekly magazine, the ''Canadian Century'' in 1910, invested in the ''Montreal Herald'' and almost acquired the ''Montreal Gazette''. In 1907 he founded the Montreal Engineering Company. In 1909, also under the umbrella of his Royal Securities Company, Aitken founded the Calgary Power Company Limited, now the TransAlta Corporation, and oversaw the building of the Horseshoe Falls hydro station.

In 1910–1911 Aitken acquired a number of small regional cement plants in Canada, including Sir Sandford Fleming's Western Canada Cement Co. plant at Exshaw, Alberta, and amalgamated them into Canada Cement, eventually controlling four-fifths of the cement production in Canada. Canada was booming economically at the time, and Aitken had close to a monopoly on the material. There were irregularities in the stock transfers leading to the conglomeration of the cement plants, resulting in much criticism of Aitken, as well as accusations of price-gouging and poor management of the cement plants under his company's control. Aitken sold his shares, making a large amount of money.

Aitken had made his first visit to Britain in September 1908, and when he returned there in the spring of 1910, in an attempt to raise money to form a steel company, he decided to make the move permanent, but not before he led the underwriting, with a preponderance of British money, of an amalgamation of smaller units into the Steel Company of Canada. Very shortly later Aitken moved his family to the UK.

Move to Britain

In 1910, Aitken moved to Britain and he became friends with Bonar Law, a native of New Brunswick and the only Canadian to become Prime Minister of the United Kingdom. The two men had a lot in common: they were both sons of the manse from Scottish-Canadian families and both were successful businessmen. Aitken persuaded Bonar Law to support him in standing for the Unionist Party in the December 1910 general election at Ashton-under-Lyne. Aitken was an excellent organiser and, with plenty of money for publicity, he won the seat by 196 votes. Aitken's "bumptious" election campaign brought him some notoriety.

Aitken rarely spoke in the House of Commons, but did promise substantial financial support to the Unionist Party, and in 1911 he was knighted by King George V. Aitken's political influence grew when Bonar Law replaced A.J. Balfour as leader of the Unionist party late in 1911. Aitken's demands for a protectionist bloc uniting the British empire made him into a disruptive force in the Conservative and Unionist ranks as the idea of a bloc would mean higher food prices, making the plan unpopular with many segments of the British people who disliked the "food taxes" and "stomach taxes". The great dividing line in British politics were between the Whole Hoggers who were willing to accept higher food prices as the consequences of a protectionist bloc vs. the Free Fooders who were not. Aitken had a financial interest in the supporting the Whole Hoggers as in 1912 he purchased all of the grain terminals in Alberta in the expectation that an Imperial Preference tariffs would soon be enacted as law. Aitken had little to do as an MP, and set about seeking the acceptance of British elites. The British historian Neal Ascherson wrote: "The first is that posh English society was no match for him. He was ‘vulgar’, but there was a charm in his self-promotion which made languid ladies and gentlemen want to be on his side and at his side. He was wildly rich even then, but knew how to use his wealth in hospitality and (discreetly) by rescuing grand friends from awkward debts. Above all, he was fun to be with."

In 1911, Aitken was strongly opposed to the reciprocity agreement with the United States signed by the Liberal prime minister of Canada, Sir Wilfried Laurier, which he believed would lead to the American annexation of Canada. As such, Aitken temporarily returned to Canada to vigorously campaign for the Conservatives led by Sir Robert Borden. Aitken had his friend Rudyard Kipling intervene in the election on the behalf of the Conservatives. At the time the line between British and English-Canadian national identities were more blurred than today, and Aitken did not regard Kipling as a "foreign" figure. On 7 September 1911, the ''Montreal Daily Star'' (the most widely read newspaper in Canada at the time) published a front-page appeal to all Canadians by Kipling where he wrote: "It is her own soul that Canada risks today. Once that soul is pawned for any consideration, Canada must inevitably conform to the commercial, legal, financial, social and ethical standards which will be imposed on her by the sheer admitted weight of the United States." Kipling's article attracted much attention in Canada and was reprinted in every English-language Canadian newspaper over the following week, where it was credited with helping the Conservatives win the election.

Aitken bought Cherkley Court near Leatherhead and entertained lavishly there. In 1913 the house was offered as a venue for negotiations between Bonar Law and the Prime Minister, H.H. Asquith, over Ulster and Irish home rule. Later in life Aitken wrote about his early political efforts:

Aitken continued to grow his business interests while in Parliament, and also began to build a British newspaper empire. After the death of Charles Rolls in 1910, Aitken bought his shares in Rolls-Royce Limited, and over the next two years gradually increased his holding in the company. However, Claude Johnson, Rolls-Royce's Commercial managing director, resisted his attempt to gain control of the company, and in October 1913 Aitken sold his holding to James Buchanan Duke of the American Tobacco Company. In January 1911 Aitken secretly invested £25,000 in the failing ''Daily Express''. An attempt to buy the ''Evening Standard'' failed, but he did gain control of another London evening paper, '' The Globe''. In November 1916 a share deal worth £17,500, with Lawson Johnson, landed Aitken a controlling interest in the ''Daily Express'', but again he kept the deal secret.

First World War

Due to the outbreak of the First World War, Aitken was able to show off his great organisational skills. He was innovative in the employment of artists, photographers and film makers to record life on the Western Front. Aitken also established the Canadian War Memorials Fund, which evolved into a collection of art works by the premier artists and sculptors in Britain and Canada. In accordance with establishing these works, he also was instrumental in creating the Canadian War Records Office in London and arranged for stories about Canadian forces appearing in newspapers. His visits to the Western Front, with the honorary rank of colonel in the Canadian Army, resulted in his 1916 book ''Canada in Flanders'', a three-volume collection that chronicled the achievements of Canadian soldiers on the battlefields. Aitken also wrote several books after the war, including ''Politicians and the Press'' in 1925 and ''Politicians and the War'' in 1928. At a time when censorship was extremely strict with British journalists being kept away from the Western Front, Aitken's ‘Eyewitness’ reports from the Western Front, which were published in the Canadian newspapers made him famous.

Aitken became increasingly hostile towards the British Prime Minister, H. H. Asquith, whom he considered to be mismanaging the war effort. Aitken's opinion of Asquith did not improve when he failed to get a post in the Cabinet reshuffle of May 1915. An attempt by Bonar Law to secure the Order of St Michael and St George for Aitken was also blocked by Asquith. After the failure of the Dardanelles campaign, Winston Churchill was sacked as the First Lord of the Admiralty, and Aitken went to see him to offer him his sympathy. Aitken wrote about Churchill: "The charm, the imaginative sympathy of his hours of defeat, the self-confidence, the arrogance of his hours of power and prosperity". Later, when Churchill went to the Western Front, Aitken allowed him to stay as his guest at his house in Saint-Omer. Ascherson wrote: "A momentous friendship began. In return for contacts and inside information, Aitken would give Churchill hope and energy, and Churchill – in spite of some volcanic quarrels over the next half-century – came to rely on him not only as a political and journalistic ally but as an unfailing source of optimism, gossip, reassurance and sheer fun."

Aitken was happy to play a small part, which he greatly exaggerated, as a go-between when Asquith was forced from office and replaced by David Lloyd George in December 1916. The man Aikten wanted to see replace Asquith was Bonar Law, not Lloyd George. Lloyd George offered to appoint Aitken as President of the Board of Trade. At that time, an MP taking a cabinet post for the first time had to resign and stand for re-election in a by-election. Aitken made arrangements for this, but then Lloyd George decided to appoint Albert Stanley instead. Aitken was a friend of Stanley and agreed to continue with the resignation, so that Stanley could take Aitken's seat in Parliament and be eligible for ministerial office. In return, Aitken received a peerage on 23 January 1917 as the ''1st Baron Beaverbrook'', the name "Beaverbrook" being adopted from a small community near his boyhood home. He had initially considered "Lord Miramichi", but rejected it on the advice of Louise Manny as too difficult to pronounce. The name "Beaverbrook" also had the advantage of conveying a distinctive Canadian ring to the title.

Beaverbrook's controlling stake in the ''Daily Express'' became public knowledge later in 1917, and he was criticised by parts of the Conservative Party for financing a publication they regarded as irresponsible and often unhelpful to the party.

In February 1918, Beaverbrook became the first minister in the newly formed Ministry of Information, was also made Chancellor of the Duchy of Lancaster and was sworn of the Privy Council. Beaverbrook became responsible for propaganda in Allied and neutral countries and Lord Northcliffe (owner of the ''Daily Mail'' and ''The Times'') became Director of Propaganda with control of propaganda in enemy countries. Beaverbrook established the British War Memorials Committee within the Ministry, on lines similar to the earlier Canadian war art scheme, but when he established a private charity that would receive income from BWMC exhibitions, it was regarded as a conflict of interest and he dropped the scheme. Beaverbrook had a number of clashes with the Foreign Secretary Arthur Balfour over the use of intelligence material. He felt that intelligence should become part of his department, but Balfour disagreed. Eventually the intelligence committee was assigned to Beaverbrook but they then resigned ''en masse'' to be re-employed by the Foreign Office. In August 1918, Lloyd George became furious with Beaverbrook over a leader in the ''Daily Express'' threatening to withdraw support from the government over tariff reform. Beaverbrook increasingly came under attack from MPs who distrusted a press baron being employed by the state. He survived but became increasingly frustrated with his limited role and influence, and in October 1918 he resigned due to ill-health. A tooth had become infected with actinomycosis and the often fatal disease progressed into his throat; his English doctors were unable to provide a cure, and it was a Portuguese medic who cured him by administering iodine solution orally until the fungus was arrested.

A. J. P. Taylor later wrote that Beaverbrook was a pathbreaker who "invented all the methods of publicity" used by Britain to promote the war, including the nation's first war artists, the first war photographers, and the first makers of war films. He was especially effective in promoting the sales of war bonds to the general public. Nevertheless, he was widely disliked and distrusted by the political elite, who were suspicious of all they sneeringly called "press lords."

Press baron

After the war, Beaverbrook concentrated on running the ''Daily Express''. He turned the dull newspaper into a glittering and witty journal with an optimistic attitude, filled with an array of dramatic photo layouts. He hired first-rate writers such as Francis Williams and the cartoonist David Low. He embraced new technology and bought new presses to print the paper in Manchester. In 1919 the circulation of the ''Daily Express'' was under 40,000 a day; by 1937 it was 2,329,000 a day, making it the most successful of all British newspapers and generating huge profits for Beaverbrook whose wealth was already such that he never took a salary. After the Second World War, the ''Daily Express'' became the largest-selling newspaper in the world, with a circulation of 3,706,000. Beaverbrook launched the ''Sunday Express'' in December 1918, but it only established a significant readership after John Junor became its editor in 1954. In 1923, in a joint deal with Lord Rothermere, Beaverbrook bought the ''Evening Standard''. Beaverbrook acquired a controlling stake in the Glasgow ''Evening Citizen'', and in 1928 he launched the ''Scottish Daily Express''.

After the death of Lord Northcliffe in 1922, Beaverbrook, with Lords Rothermere, Camrose and Kemsley became one of the four so-called press barons that were the dominent figures in the inter-war press. By 1937 the four owned nearly one in every two national and local daily papers sold in Britain, as well as one in every three Sunday papers that were sold. The combined circulation of all their newspapers amounted to over thirteen million.

Beaverbrook purchased The Vineyard, Fulham, a "tiny Tudor house in Hurlingham Road" where ... "far from the centre of London I was relieved of casual callers and comparatively free of long-winded visitors. I provided facilities by means of private telephone lines without any direct contact with the Telephone Exchanges. Thus the political conferences held there were safeguarded against interruption." Powerful friends and acquaintances such as Asquith, Lloyd George, Churchill, Frederick Edwin Smith, Philip Sassoon, Diana and Duff Cooper, Balfour and Tim Healy were guests at both Cherkley and the Vineyard. The circle included Valentine Castlerosse, H. G. Wells

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